The Body Shop celebrates 40 with sustainability strategy

Global beauty brand The Body Shop is celebrating its 40th birthday with a commitment to become the world’s most ethical and sustainable business. It plans to protect forests, develop sustainable packing and reduce its environmental footprint.

As beauty brand The Body Shop turns forty, it has unveiled its Enrich Not Exploit™ commitment, which it plans to use to become the world’s most ethical and sustainable business.

The strategy is designed to protect the environment and society across all aspects of business, from ingredients and packaging to stores, employees, suppliers and campaigns.

Among its targets are protecting 10,000 hectares of forest; developing three new sustainable packaging innovations; powering all its stores with renewable or carbon balanced energy; and reducing by 10 per cent the energy use of its stores every year.

Under the three pillars of the commitment, which cover people, products and the environment, it also aims to help 40,000 economically vulnerable people access work and enrich the biodiversity of local communities.

Chairman and CEO Jeremy Schwartz commented: “The Body Shop can be a force for good and a successful, profitable business. Forty years ago Anita Roddick set out a challenge for The Body Shop to tackle the big issues of her time. We’re now tackling the big issues of today.

“We want our Enrich Not Exploit™ Commitment to inspire a new generation of customers, supporters and especially millennials who truly care about how a company operates.”

Founded in 1976 in Brighton, England by Anita Roddick, The Body Shop seeks to make a positive difference in the world by offering naturally inspired skincare, hair care and make-up produced ethically and sustainably. It has more than 3,000 stores in more than 60 countries.

Photo credit: thinkretail/ CC BY-NC 2.0

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