Valvert in Belgium has launched a new water bottle made entirely from recycled PET, a first for Nestlé in Europe.
Valvert is now using recycled PET (rPET) for its 1.5 litre water bottles, and its half-litre bottles will be made entirely of rPET by the end of 2019. According to a press release, this is a first for Nestlé in Europe. Last year, the global food and beverage company launched 100% rPET bottles in North America with Nestlé Pure Life.
Nestlé calls the Valvert 100% rPET bottle a “gamechanger in the next generation of sustainable packaging” that will stimulate a “bottle-to-bottle circular economy”.
“We are determined to look at every option available to help solve the plastic waste challenge,” says Michael Mersch, CEO Nestlé Belgilux,”and we are embracing multiple solutions that can have an impact now such as developing new materials, improving collection and recycling schemes and driving new behaviours.”
Its American brand Poland Spring also announced its plan to convert its portfolio to recycled plastic by 2021.
Image credit: Reciclado Creativo via Flickr