Coffee capsule giant Nespresso is demonstrating its commitment to a circular economy by teaming up with Swedish bike brand Vélosophy to produce a bike made from recycled aluminium coffee capsules.
Nespresso and Vélosophy will produce 1,000 limited edition RE:CYCLE bikes made from over 300,000 recycled Nespresso Arpeggio capsules. According to a press release, the bikes will be available from August 12th, sold exclusively velosophy.cc.
One thousand limited edition RE:CYCLE bikes made from over 300,000 Nespresso Arpeggio capsules will be produced through the partnership between Nespresso and Vélosophy. According to a press release,
The collaboration allows both companies to demonstrate their commitment to a circular economy — and the choice of material is no coincidence. As Nespresso explains, aluminium is one of the world’s most valuable resources because it can be re-melted and reused over and over again.
“Through our collaboration with Vélosophy, we’re illustrating to coffee lovers the potential of recycling their aluminium Nespresso capsules,” said Jean-Marc Duvoisin, CEO of Nespresso. “We have been inspired by working with Vélosophy, and I hope the RE:CYCLE bicycle inspires people to recycle.”
According to Jimmy Ölsthom, CEO and founder of Vélosophy, his company was created to have a positive impact on the world. “This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminium.”
Ölsthom describes RE:CYCLE as a bike that takes on the future. “It is beautifully designed, responsibly sourced and sustainably produced.” In a nod to the popular Arpeggio coffee, the bike comes in bright purple and features a capsule-shaped bell and cup-holder basket.
Image credit: Nespresso