‘My Earth’ app tracks daily energy usage

A professor at the University of Wisconsin-Madison has developed an energy-tracking app to make reducing day-to-day energy usage more accessible. The free app is available for both iOS and Android platforms.

Nancy Wong, a professor of consumer sciences at UW-Madison designed the ‘My Earth – Track Your Carbon Savings’ app to encourage sustainable behaviour amongst young people motivated by technology and fast-moving information. The app is designed with a diary format in which users can choose daily activities to reduce their carbon emissions and energy consumption.

The app is organised into five main categories: electricity, food, recycling, travel and usage. Day-to-day activities range from simple acts such as recycling a milk container to more complicated actions such as upgrading to a high-efficiency toilet.

As users check off activities, they receive carbon units which visually accumulate to help users see how smaller steps can build to achieve a larger goal.

Wong hopes people will use the app to identify and prioritise energy-saving activities. “Most of the time, I see (lack of concern for the environment) as a failure to connect individual action to that bigger picture,” she says. “Hopefully the app could help you understand actually whatever you do is not insignificant and this is how you can contribute.”

The free app, which is available for both iOS and Android platforms, was launched last week in andvance of Earth Day. Attendees at the Nelson Institute Earth Day Conference on April 20 can also visit Wong’s booth to learn more.

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