Most meat eaters support veganism and vegetarianism for their ethical and environmental benefits, but taste, price and convenience are still barriers, finds a new study.
A recently published study that looked at public opinion on plant-based diets has found widespread support for veganism and vegetariansm.
Nearly 75% of meat eaters surveyed for the study considered veganism to be ‘ethical’, 70% said it was good for the environment, and 50% considered it healthy.
By contrast, over 80% of respondents indicated that veganism is not easy, while 77% said it was ‘inconvenient’ and over 60% said it was not enjoyable. Attitudes towards vegetarianism were significantly more positive on all counts.
The study, which involved 1,000 men and women with an average age of 34, was conducted in September 2018 as part of a PhD project at Bath University.
“At a time of year when many people are considering switching to plant-based diets with ‘Veganuary’, this study shows that most people already agree with the ethics of veganism and are aware of the benefits of vegan diets to the environment,” said Chris Bryant, University of Bath Psychology PhD student, who conducted the research.
In the time since the study was conducted, Bryant notes that many of the downsides associated with a plant-based diet have changed considerably.
“Supermarkets, restaurants, and even fast food outlets have developed numerous high quality and affordable vegan options. Having direct replacements for the foods people know and like makes it easier for everybody to consume fewer animal products. If we are to reduce animal product consumption in the UK and around the world, the development of high quality affordable alternatives to animal products is key.”
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