Pharrell Williams and Al Gore, along with producer Kevin Wall, have announced a Live Earth concert on 18 June 2015.
The biggest music event of its kind demands action on climate change, and will be held across seven continents: Paris, New York, Rio de Janeiro, Beijing, Sydney, Cape Town, with the grand finale being played by a band of scientists at a research station in Antarctica. Each concert will last between four to six hours, with an expected two billion television spectators tuning in to 200 TV networks in order to watch the 24-hour event.
Live Earth aims to increase awareness and demand action on environmental issues ahead of the United Nations climate change conference coming up in Paris in December. “The purpose is to have a billion voices with one message, to demand climate action now” said Gore at the World Economic Forum in Davos.
Gore highlighted the urgency for action by pointing to a recent NASA report showing 2014 to be Earth’s hottest on record, fueling a devastating series of extreme storms. Data have also showed that the 10 warmest years since records began in the 19th century have all occurred since 1997.