Danish toymaker Lego plans to launch sustainable toy pieces in 2018. The plant-based plastic pieces sourced from sugarcane will be used for botanical elements such as leaves, bushes and trees.
Lego announced last week that production has already begun on the range of sustainable elements made from plant-based plastic sourced from sugarcane. The move is part of Lego’s commitment to use sustainable materials in core products and packaging by 2030.
“At the Lego Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials,” said Tim Brooks, vice president of environmental responsibility at Lego.
“We are proud that the first Lego elements made from sustainably sourced plastic are in production and will be in Lego boxes this years.”
The new sustainable Lego elements are made from polyethylene, a soft, durable and flexible plastic. Although they are based on sugar-cane material, the elements are technically identical to those produced using conventional plastic.
The plant-based plastic elements have been tested to ensure that they meet the same high standards for quality and safety of all Lego pieces.
Lego partnered with WWF to support and build demand for sustainably sourced plastic. It also joined the Bioplastic Feedstock Alliance (BFA), a WWF initiative that aims to secure fully sustainable sourcing of raw material for the bioplastics industry.
Alix Grabowski, a senior program officer at WWF, called Lego’s decision to produce sustainably sourced bio-based plastics “an incredible opportunity to reduce dependence on finite resources”.
Image credit: Lego Group