Hasbro will begin phasing out plastic from new toy and game packaging beginning in 2020. Its brands include Monopoly, Nerf and My Little Pony.
Game manufacturer Hasbro has announced that it will begin phasing out plastic from new product packaging, including polybags, elastic bands, window sheets and blister packs, beginning in 2020. Its goal is to eliminate virtually all plastic packaging in new products by the end of 2022.
“Removing plastic from our packaging is the latest advancement in our more than decade-long journey to create a more sustainable future for our business and our world,” said Brian Goldner, Chairman and CEO, Hasbro. This includes eliminating wire ties in 2010, adding How2Recycle labelling in 2016, and introducing the use of plant-based bioPET in 2018.
More recently, Hasbro has launched an industry-leading toy recycling program with recycling company TerraCycle, which recycles used toys and games into materials that can be used to construct play spaces, flowerpots and even park benches.
“Reimagining and redesigning packaging across our brand portfolio is a complex undertaking, but we believe it’s important and our teams are up for the challenge,” said John Frascotti, President and Chief Operating Officer at Hasbro.
“We know consumers share our commitment to protecting the environment, and we want families to feel good knowing that our packaging will be virtually plastic-free, and our products can be easily recycled.”
Image credit: William Warby via Flickr