Finnish startup wins circular economy award with its alternative packaging

The Finnish startup Sulapac has won an award for its eco-friendly alternative to plastic packaging. The Green Alley is the first European award for startups in the circular economy.

Suvi Haimi and Laura Kyllönen, the co-founders of the Finnish startup Sulapac, have created a stylish packaging solution made of wood and natural adhesives. But while the packaging exhibits plastic-like properties, it is 100 per cent degradable. And unlike other biodegradable packaging alternatives, it is dense and can be safely filled with oil or water, making it ideal for cosmetics and luxury packaging.

And now the eco-friendly alternative to plastic packaging has been awarded the 2017 Green Alley Award, which is awarded to startups making a positive impact in the circular economy.

Competition was fierce for this year’s award, but the jury ultimately decided in favour of Sulapac because it has the potential to have a huge impact on one of the biggest problems of our times: plastic waste.

“Just one year old, the start-up demonstrates how an idea can be successfully implemented and accelerated in a very short time. In Finland, for example, the cosmetics line Niki Newd is already using jars by Sulapac for its products. We see great potential in this packaging solution and look forward to seeing Sulapac on the shelves of local drugstores,” said Jan Patrick Schulz, CEO of Landbell Group and a member of the jury committee.

As this year’s winner, Sulapac will take home cash and non-cash items valued at 30,000 euros.

Earlier this month, Sulapac won the Sustainable Beauty Awards, Sustainable Packaging category in Paris. And in early October, it won the best green packaging solution at the LUXE PACK in Green Awards in Monaco.

“This autumn has been incredible, and we are truly honoured to receive these international recognitions,” said CEO Suvi Haimi. “Sulapac packages replace plastic with fully biodegradable patented solution. We have invested in designs and premium appearance to offer a truly interesting alternative to cosmetics and luxury brands.”

Sulapac’s packages are also price-competitive with plastics as they can be mass-produced using conventional equipment and in large volumes.

The other finalists for this year’s Green Alley Award were: Mimergy and its technology to reduce waste of tires worldwide; Solmove and its solar streets; Newcy and its reusable cup system; Sulfotools and its green alternative for peptide production; and Sustonable and their composite stone for kitchens and bathrooms.


Image credit: Sulapac

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