The Swiss fashion brand Bally has launched a capsule collection to raise awareness of global warming. Proceeds from the Peak Outlook Capsule will support the preservation of mountains around the world.
Bally is launching a limited-edition capsule of 37 eco-friendly products, including ready-to-wear for men and women, as well as bags and accessories, with all proceeds to be funnelled into the Bally Peak Outlook Foundation.
Aiming to support expeditions for the preservation of mountains, the foundation has so far launched initiatives that range from cleaning up the base camps of eight 8,000-meter mountains in the Himalayas, including Mount Everest, to building new sustainable trails to access the summit of Mount Kilimanjaro in Tanzania, according to an article in WWD.
The capsule collection campaign was shot by Swiss artist and activist Michel Comte in the Rhône Glacierregion, near the Furka Pass in Switzerland. Protecting the Alps’ glaciers from global warming is also a focus of the Bally Peak Outlook Foundation, writes the article.
“The photos show how the glacier is partially covered in an expansive UV blanket, which helps to preserve the glacier by reflecting sunlight and reducing seasonal melting by up to 70 percent,” says WWD.
By 2050, Bally aims to have net-zero carbon emissions.
Image credit: UN Photo/Jean-Marc Ferré