AMAZON PROMOTES FRUSTRATION-FREE PACKAGING

Just in time for the holiday season, Amazon is switching to “frustration-free packaging” for more than 200,000 products. Products are not only easier to open, but they also come in sustainable and recyclable packaging.

Amazon is stepping up the battle against hermetically sealed clamshell cases and plastic-coated steel-wire tires. Its Frustration-Free Packaging initiative is now available for over 200,000 items, up from 19 when the initiative was launched five years ago.

“We’ve all experienced the frustration of trying to remove a product from nearly impenetrable packaging like plastic clamshell cases and products bound by dozens of wire ties,” said Jeff Bezos, founder and CEO of Amazon.com. “We’ve worked with both manufacturers and customers to design Frustration-Free Packaging that is easy-to-open, protects the product and reduces waste. We now have more than 2,000 manufacturers in the program.”

What’s more, Amazon Frustration-Free Packaging is also sustainable because it reduces waste for customers. So far, Frustration-Free Packaging has eliminated 58.9 million square feet of cardboard, removed 24.7 million pounds of packaging, and reduced box sizes by 14.5 million cubic feet.

Over the past five years, participation in the initiative has grown from 4 to over 2,000 manufacturers, including Fisher-Price, Mattel, Unilever, Seventh Generation, Belkin, Victorinox Swiss Army, Logitech and many more. To date, Amazon has shipped over 75 million Frustration-Free items to 175 countries.

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