Adobe supports ocean protection campaign

The United Nations Environment Programme (UNEP) and The Ocean Agency, in collaboration with Adobe, have launched a campaign to drive positive change for ocean protection. Adobe will among others provide Photoshop camera lenses.

UNEP and The Ocean Agency have partnered with Adobe to launch Ocean League, a new campaign that showcases the power of creativity in driving positive change for ocean protection and climate action.

The ocean is facing a perfect storm of pollution, overfishing, and climate change, and these threats have pushed ecosystems such as coral reefs to the tipping point of collapse.

As a part of the collaboration, the Ocean League pledge for greater ocean protection is powered by Adobe Sign, making it easy to access and e-sign from any device. Additionally, Adobe has created specially designed ocean-themed Adobe Photoshop Camera lenses, giving everyone the opportunity to immerse themselves in underwater worlds and share creative imagery to show their support.

“The crisis facing the ocean is one of the biggest environmental issues of our time. We need to be far more creative in our approach to create a groundswell of popular support and action for the ocean. This is why we are excited to have teamed up with Adobe on this campaign,” said Leticia Carvalho, Head of Marine and Freshwater at UNEP, in a statement.

On September 30th 2020, the UN Biodiversity Summit will take place, marking the start of a year packed with international conferences where conservation targets for the next decade will be determined.

“In this moment, the power of creativity and the ability for it to have a global impact has never been more relevant,” said Adobe VP Brand Marketing, John Travis. “Adobe is committed to inspiring and enabling creativity for all, so that together we can create change. We are so proud to support UNEP and The Ocean Agency and empower the global community to take action towards ocean conservation.”

Image credit: Linda Xu via Unsplash

You may also like...

Leave a Reply