Global sporting goods manufacturer Adidas plans to make 11 million pairs of shoes containing recycled ocean plastic in 2019, double what it produced in 2018.
Adidas has announced that it will produce more shoes using recycled plastic waste in 2019. Its target: 11 million pairs of shoes, more than double the 5 million pairs it produced last year.
“With Adidas products made from recycled plastic, we offer our consumers real added value beyond the look, functionality and quality of the product, because every shoe is a small contribution to the preservation of our oceans,” Eric Liedtke, Adidas Executive Board member responsible for Global Brands, said in a press release.
Adidas teamed up with the environmental organization Parley for the Oceans to intercept plastic waste on beaches, such as the Maldives, before it can reach the oceans. The upcycled plastic waste is then made into yarn and used as a key component of the upper material of Adidas footwear. It also produces apparel from the recycled material, such as the Champions League jersey for the football club FC Bayern Munich.
“Sustainability at Adidas goes far beyond recycled plastic,” added Executive Board member Gil Steyaert, responsible for Global Operations. “We also continue to improve our environmental performance during the manufacturing of our products. This includes the use of sustainable materials, the reduction of CO2 emissions and waste prevention.”
According to Steyaert, Adidas saved more than 40 tonnes of plastic waste in its offices, retail stores, warehouses and distribution centres in 2018, replacing it with more sustainable solutions. The company has also stopped using plastic bags in its stores since 2016.
Adidas donated 1.5 million euros to support Fashion for Good, a global innovation platform that is driving the development of innovative, durable and reusable materials for the fashion industry. Adidas has been a partner of the foundation since the beginning of 2018.
Image credit: Adidas