250 million video game players rally to protect the planet

Some of the biggest names in mobile gaming, with a combined active user base of 250 million players, are rallying to protect the planet. Their activations will be integrated into live games such as Subway Surfers, Angry Birds 2 and Golf Clash.

During the first ever Green Mobile Game Jam in spring 2020, developers and CEOs from 11 video gamescompanies committed to integrate green activations such as new modes, maps or buildings, themed events, storylines and messaging.

The UNEP-facilitated P​laying for the Planet ​​Alliance supported the Green Mobile Game Jam, whose organisers hope that the shared learning and new practice represents a new turning point for green thinking in game design for mass audience mobile games, explains a statement.

“We are excited to see the gaming industry throw its weight behind global efforts to reverse the climate crisis,” said Inger Andersen Executive Director of UNEP. “The climate emergency needs all hands on deck. In reaching out to 250 million gamers, we hope to inspire audiences to take action.”

The results of the jam include activations from MAG Interactive, which will be running awareness and tree-planting themed events in their games WordBrain and WordBrain2.

Sybo will be launching a world tour stop in Subway Surfers which will ask their community to take action on the frontlines of the climate crisis, and Space Ape will be educating and engaging players about the benefits of renewable energy through their game Transformers: Earth Wars.

Another participant is WildWorks, which has introduced new renewable energy choices such as solar and wind power that reward players with special eco-credits and unlocks in the Animal Jam.

The participants of the jam were asked to address themes ranging from climate change, supporting action around reforestation and restoring nature to exploring how games can integrate education on renewable energy.

Some activations have already been integrated and the rest will go live by early 2021 or sooner. The Playing for the Planet Alliance is partnering with Google Play to promote eligible games, with the activations later this year. Next year, organisers hope that additional companies will sign up to participate in the jam, potentially reaching up to 1 billion gamers with the activations.

Photo credit: mr.hasgaha/ Flickr Creative Commons

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